On May 25, 1977, Star Wars: A New Hope debuted in theaters and launched a successful franchise that has since included many theatrical films, multiple animated and live-action television series, along with numerous books, comics, games, and toys. In 1978, shortly after the film was released, the fast-food chain Burger Chef released seven different Star Wars-themed FunMeal boxes with games and puppets featuring spacecraft and characters from the film. This FunMeal box shows the scene where Darth Vader boards Princess Leia Organa's Blockade Runner. The box also includes punch-out cards with images of Star Wars characters along with directions on how to play. Today, a complete set of Star Wars FunMeals, along with many of the early Star Wars toys, games, and books, are considered collector's items.

Burger Chef was the first fast-food chain to offer customers a children's meal that came with a burger, fries, drink, and toy, all located inside the Fun Meal box. The first Burger Chef was founded by Donald and Frank Thomas and opened in Indianapolis, Indiana, in 1957. Frank was the president of General Equipment Company and opened the restaurant as a demonstration store to show off the company’s new food-service machines they manufactured which included the flame broiler Frank and Donald had patented in 1954. The demonstration store was so successful that the brothers opened a second store, and in 1958 incorporated Burger Chef into a fast-food restaurant chain. By 1972, Burger Chef had over 1,200 locations across the U.S. and Canada. In 1973, Burger Chef debuted the FunMeal with packaging featuring Burger Chef and his young sidekick Jeff, along with riddles and puzzles.